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What Drives Consumers to Purchase Certain Wines?

 
 

Understanding purchasing behavior has always been a challenge for marketing specialists. While it may seem as if wine drinkers purchase their wine by focusing on the year, region, notes and overall quality, there are a variety of other reasons that drives consumers to purchase certain wines (whether subconsciously or not). So what attracts wine buyers to particular … Continue reading What Drives Consumers to Purchase Certain Wines?